Bulk SMS Marketing Services Market Forecast: Demand, Value & Player Insights 2030

Overview of the Global Bulk SMS Marketing Services Market:

Gain data-driven insights into the Global Bulk SMS Marketing Services Market Size, trends, and forecasts. This in-depth report delivers expert analysis of market drivers, segmentation, and emerging opportunities. It highlights key metrics and actionable findings in a professional, easy-to-scan format. Key statistics (market size, growth rates, share by segment) are presented up-front in bullet form for immediate impact.

Executive Summary

The Global Bulk SMS Marketing Services Market size was valued at around USD 4.8 billion in 2024 and is projected to reach USD 8.3 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 9.5% during the forecast period, i.e., 2025-30.

 Global Bulk SMS Marketing Services Market Trend:

Rising Demand in E-Commerce – The rising demand in e-commerce is a key trend driving the Global Bulk SMS Marketing Services Market, as online retailers are increasingly using SMS to heighten customer engagement and streamline communication. SMS is playing a growing role in meeting the needs of mobile-first shoppers. E-commerce websites use bulk SMS to confirm orders, shipping details, offers, and reminders of abandoned carts, keeping the customer updated in real time. The channel's high open rates enable time-sensitive updates and marketing campaigns. On a higher level, SMS is integrated seamlessly with CRM systems, allowing for personalized communication based on the user's preference. It fosters loyalty from customers and helps increase conversion rates. This trend shows the importance of SMS in the e-commerce sector, which is growing rapidly.

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Bulk SMS Marketing Services Market Segmentation

Break down the market by key categories and geography. We outline major segments and provide size/share estimates for each.

-By SMS Type

• Promotional SMS
• Transactional SMS
• Alert SMS
• Personalized SMS

Based on SMS type, Promotional SMS leads the Global Bulk SMS Marketing Services Market. It holds approximately 53.75% share of the total market value globally.

-By End User

• Retail & E-commerce
• Healthcare
• Banking & Finance
• Travel and Hospitality
• Education
• Others

The Retail & E-commerce Segment leads the Global Bulk SMS Marketing Services Market. It holds approximately 42.75% share of the total market value.

-By Deployment Type

• On-Premise - Market Size & Forecast 2020-2030, USD Million
• SaaS - Market Size & Forecast 2020-2030, USD Million

-By Enterprise Size

• SMEs- Market Size & Forecast 2020-2030, USD Million
• Large Enterprises- Market Size & Forecast 2020-2030, USD Million

-By Component

• Software- Market Size & Forecast 2020-2030, USD Million
• Services- Market Size & Forecast 2020-2030, USD Million

-By Message Type

• Text Only- Market Size & Forecast 2020-2030, USD Million
• Multimedia Messages (MMS)-Market Size & Forecast 2020-2030, USD Million

-By Application

• Customer Engagement-Market Size & Forecast 2020-2030, USD Million
• Sales & Offers-Market Size & Forecast 2020-2030, USD Million
• Event Notifications-Market Size & Forecast 2020-2030, USD Million
• Others

-By Terminal Type

• Mobile Based-Market Size & Forecast 2020-2030, USD Million
• Desktop Based-Market Size & Forecast 2020-2030, USD Million

Geographical Analysis

-By Region

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Out of them, North America leads the Global Bulk SMS Marketing Services Market. It holds approx. 40% of the global market.

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Competitive Market Strategies: List of Largest Bulk SMS Marketing Services Companies

Analysis of the competitive landscape and company strategies. We profile leading players Business Description, Product Portfolio, Recent Developments, and list key Strategic Alliances or Partnerships approaches.

Mitsubishi Tanabe Pharma Corporation (Mitsubishi Chemical Group Corporation)

• TextMagic Ltd.
• SendPulse
• Exotel Techcom Pvt. Ltd.
• Text Marketer
• King Digital Pvt. Ltd.
• IMImobile
• Osumare
• ClickSend
• Dove Soft Pvt. Ltd.
• Bitrix, Inc.
• directSMS
• com
• MessageBird
• Celerity Systems (Pty) Ltd.
• Others

Future Market Analytics Focus Points

Look ahead to the analytics and trends shaping the industry’s future. This section suggests areas of emphasis for market analysis, such as:

1. Identify Emerging Market Trends: Recognize new trends shaping industries.
2. Leverage Big Data Analytics: Use data for informed decision-making strategies.
3. Explore Geographic Expansion: Target growth opportunities in new areas.
4. Analyze Consumer Behavior: Adapt to shifting preferences and habits.
5. Emphasize Sustainability: Align strategies with ethical and sustainable practices.

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Objectives of the Study

Clearly state what the report aims to achieve. For example:

• Provide a comprehensive market overview with quantitative forecasts.
• Identify key market segments and competitive dynamics.
• Analyze trends and drivers influencing growth.
• Highlight challenges and risks, plus mitigation strategies.
• Offer actionable insights and recommendations for decision-makers.

Report Delivery Model

“Our market research report is available in multiple formats for convenience:

• Interactive PDF with rich charts and data tables.
• PowerPoint summary deck for easy presentation and sharing.
• Excel containing all research figure.

About Us –

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

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